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Linkedin corporation case solution1/22/2024 Criteo hopes to make $1.4 billion from retail media by 2025. The 20-person startup has raised $1.8 million in two pre-seed rounds from Aperiam Ventures and The Trade Desk's TD7 Ventures.Ģ023 revenue: $706 million minus traffic-acquisition costs through Q3Ĭapitalizing on retail media: Criteo has been shifting its business away from retargeting to e-commerce advertising for the past few years and is now one of the bigger players running e-commerce advertising campaigns. In 2024, Chalice plans to use its algorithms within data giant Snowflake as well as at least one publisher-side platform. The company has also started building integrations into YouTube, Meta, and retailers' ad businesses. Chalice's customers with loads of first-party data can also share their data to help other companies train their algorithms.Ĭhalice's adtech partners include The Trade Desk, Beeswax, and Bombora. Brands use their own data to set their own "rules" that are used to steer algorithms for buying digital ads - like awareness, lifetime value, or in-person sales.Ĭhalice's goal is to give advertisers the same level of data that Google and Meta use to automate where ads run. Chalice pitches its AI technology to brands to improve ad targeting. AppLovin CEO and cofounder Adam Foroughi said during the earnings call that Axon 2 was partially responsible for the company's "record-breaking performance" in Q3.ĪppLovin plans to integrate AXON 2 more fully into its supply of streaming TV ad inventory over the next year.Ĭhalice cofounders Ali Manning (L) and Adam Heimlich (R)īuilding custom gen AI tools: Chalice builds and sells custom algorithms that brands like Hershey's and AT&T use to buy digital ads through demand-side platforms. The company has also been improving its AI engine AXON 2.0, which is designed to improve the performance of ads. While AppLovin started out as a mobile adtech company, its acquisition of Wurl in 2022 gave the company a toehold into streaming TV ads, a major growth area for the ad industry that's poised to overtake linear TV spend, according to a recent forecast from ad giant WPP.ĪppLovin is focused on ensuring its streaming TV ads drive performance, and measuring that performance through its subsidiary Adjust. The company is gearing up for a big 2024, Benedy said, as the company has staffed up its executive leadership and is leaning hard into advertising in premium, console-based video games that are often played on big TV screens.ĭespite the post-pandemic downturn that impacted many tech stocks, the adtech firm AppLovin has been on the upswing this year, with 21% year-over-year growth in its Q3 earnings in November, and the company expects another period of growth to close out 2023. Anzu CEO Itamar Benedy told Business Insider that over the past six months, the company has executed some of its "biggest ever" agency partnerships, though he declined to provide specifics, since Anzu wasn't allowed to talk about them. Over the last two years, ad giants Havas, Omnicom, Publics, and Dentsu all unveiled gaming-focused units, and WPP partnered with Epic Games in 2022 to teach its staffers how to use the gaming engine Unreal Engine. And in December, it brought on CFO Niv Nissenson to spearhead global expansion.Īdvertising in video games continues to be a point of investment for the industry. In May, it hired former Meta exec Nerissa MacDonald to lead its global sales team. The company earmarked those funds to beef up its executive team in order to pursuit an aggressive growth plan, and has been going on a hiring spree over the last half of the year. Business Insider's parent company, Axel Springer, is also an investor in Anzu. Despite the difficult fundraising environment this year, Anzu still managed to snag $48 million in funds from the investment arms of PayPal, NBCUniversal, and Bandai Namco Entertainment, among others. The company has a long-running partnership with major video game company Ubisoft, and has placed ads in the developer's "Trackmania" game. For instance, an ad for a real company might show up as a billboard in a sports game. Placing ads in video games without interrupting play: Anzu's technology inserts ads into video games in a way that doesn't interrupt the playing experience. It often indicates a user profile.įrom left: Ben Fenster, Chief Product Officer Michael Badichi, CTO Itamar Benedy, CEO AnzuĢ023 revenue: Didn't disclose, but last raised a $48 million Series B in June, bringing its total to $65 million. Account icon An icon in the shape of a person's head and shoulders.
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